COMMUNICATE, INTERACT, INCREASE BRAND AWARENESS
Social Media is now the way of life. Small or big business needs social media presence to thrive, that’s a fact. It’s the most important piece of your marketing strategy. The classic word of mouth may still exist, but it just couldn’t beat how social media can make much difference.
Here are 5 reasons why boosting your business through Social Media is the wisest decision you ever made:
- Accelerate Brand Awareness
- Promote Engagement
- Builds Authenticity
- Gain Loyal/Returning Customers
- Guaranteed Business Growth
Accelerate Brand Awareness Billions of people are interconnected on the internet now, everything is seen in social media: Facebook, Instagram, Twitter, Pinterest, etc. Each has a unique offer but with the right planning, tweaking, your business can certainly have the widest reach than you can imagine. It makes your business vastly visible to keep up with competitors. It further educates your target audience about your products, company and what is your edge from the others.
Promote Engagement Social media can humanize your business. You don’t limit it with posting your products and get salesy but also interact with the customers consistently. It’s an avenue to build personal relationships with them, address their concerns, ask them their preferences so they’d feel how their ideas matter a lot. You can enhance your customer relation by doing live Q&A’s, poll questions for customer satisfaction and much more.
Builds Authenticity Exemplary engagement is an essential formula to bond and build trust between the business and customers. Customers tend to form the first impression of your post, if you make it dry or too business-driven they may not look back. With the engagement and bond that’s established, support it with showing your followers who you truly are. Funny, caring, or friendly behind the brand itself. Think of ways to show your shining personality and they won’t forget you.
Gain Loyal/Returning Customers Social Media establishes your business reputation. Your constant online presence, interaction with customers has to be maintained satisfactorily. This in turn can gain loyal and returning customers which will leave you unworried whether you have flowing sales or not. As your loyal customers like and share your products to their friends/family, your followers keep adding up, thus, adding up the number of loyal customers as well.
Guaranteed Business Growth Yes, you read that right, Social Media for your business guarantees its growth not just in audience but sales most importantly. But remember, this also entails tons of work. You can’t just post and ghost, you plan, test, strategize and enhance. Monitor its progress and performance until you gather enough data of who your real audience are and you focus on them. Take advantage of the Campaign Ads option, you don’t have to break the bank, there are affordable options.
Conclusion: Social media for your business is all about widening your horizon locally and globally. Get notice by your targeted audience, interact, gather, and provide them customer satisfaction. Just follow the common social media practice of constant posting, sharing and engaging. This is the marketing strategy that is so essential and yet affordable compared to the old fashioned way of advertisement. You just need to plan, define your goals and start right away.