The age of the internet has made prospects highly independent. They can google a product, look for reviews, find your website and check its quality and price. With this in mind, the concept of marketing strategy has also shifted. For your growing business, we don’t want you to be left out from these concepts. Does Inbound and Outbound Marketing ring a bell for you? Did you think they are just jargons? Well, think again because these are embodied in the marketing strategy concept. In this article, we will walk you through Inbound and Outbound Marketing and how they can upscale your business growth.
It’s commonly coined as ‘interruptive marketing’ where businesses present their products to the consumers through advertising by television, direct mailers, email campaigns and social media pages. This method is an initiative taken by business owners even though the consumers are not asking for it. Outbound marketing requires a certain budget to create content, and hire more people because for some they don’t just depend on TV and internet, they also do cold calling. Ten years ago it was ignored and fell out due to the saturation it created. People would tend to ignore the billboards, flyers and were just overwhelmed by it. But a lot of businesses came up with innovative ways, cold calling for instance as part of outbound marketing has proven to be effective. Digital campaigns also gained results for the majority. If you are into attracting the national audience, willing to go big to see big results then outbound marketing could apply to your business.
This concept on the other hand is more focused to a smaller audience. It is affordable and small businesses prefer this route. The way inbound marketing works is you target the core audience by providing quality and useful content. You need to maintain an online presence and you don’t have to fight to get customers, no need for interruption unlike outbound marketing. You attract these audiences to check on your products and ensure them that you offer what they need through the content provided. In other words, you give them something so they will come looking for you. Your targeted prospects in this strategy should find you in channels, blogs and social media groups. Your content’s tone should be addressing problems and needs of your targeted prospects, this way you already build trust and credibility for your business.
In a nutshell, Outbound Marketing is when you fire out your message to everyone through email blast, digital ads, tv ads, outbound calls. Its downside is people would find a way to block you out when they feel its too much but if you invest more you can get more. While Inbound Marketing is you pull your core audience by consistency. Build your website, provide more content in your social media pages, give value and answers to questions not even asked yet. Outbound marketing is used by many these days but some would argue it’s time to flip it to inbound marketing. However, it all depends on the nature of the business and its needs. We all differ in our targets and strategies, the most important thing is we take action on it.